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Tech Stack Gap Analysis Worksheet

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Hospitality Marketing Tech Stack Gap Analysis Worksheet Tactic Tools & Strategy Suggestions ✔ Email Marketing Based on Inquiry Anniversary Marketing Automation, LifeCycle Email Platforms Influencer Programs Ready Pulse, Traackr , Upfluence Referral Programs Flip.To Capture Caller Data & Preferences Narrowcast, CRM Access for Reservations Agents SEO Long - Tail Keywords, market or experience specific queries Social Media Hootsuite, Google Alerts, Sprout Social Website PPC Content User - Generated, Distribution Platforms like Issuu Traditional Ads Traditional Ads (Print, TV, etc.) Tactic Tools & Strategy Suggestions ✔ Email Marketing Based on Not Booked Data Reach LifeCycle , Marketing automation that's integrated with your Reservations Sales Software Chat Capabilities & Click - To - Call Narrowcast, Olark , LiveChat Outbound Calling Narrowcast, Jive, Synxis Reputation Management ReviewPro , Revinate , Cision Reservations Sales Software with Caller Data Narrowcast Price Comparison Tools TripTease Controlled Channel Strategy PMS Data, Siteminder SEO Long - Tail Keywords, Market/Experience Specific Queries Website Pay for good photography! PPC Content Video, Blogs, Amenity Focused Content, Advertorials Traditional Ads Use neuromarketing concepts! Phase 1 : Inspiration Phase 2: Research & Planning www.TheNavisWay.com

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