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Rethinking Your Direct Channel Worksheet for Hotels

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NAVIS WORKSHEET HOTELS RETHINKING YOUR DIRECT CHANNEL TO EXPOSE LOW HANGING FRUIT See the difference between your current direct channel revenue and what is possible by partnering with NAVIS. This worksheet will automatically calculate—just fill in the top two questions. You can reset the form to test different scenarios. Your CURRENT direct channel revenue. 1) Average daily website visitors. ________________ 2) Average revenue per booking. ________________ What we know: Most website traffic remains unknown and there's no method to get information from them. Hospitality website standards are: 89.6% of website traffic leaves without further action; 1.72% will book directly on the website; and 8.7% will call for more information. Of those that call, 39.3% will book. 3) Direct website bookings—multiply #1 by 1.72%. ____________________ 4) Number of callers—multiply (#1 - #3) by 8.7%. ________________ 5) Bookings by callers—multiply #4 by 39.3% ____________________ 6) Current total bookings from your direct channel—add #3 and #5. ____________________ 7) Total booking revenue from your direct channel—multiply #2 by #6. ____________________ Your POTENTIAL direct channel revenue. What we know: NAVIS clients see up to an 85% increase in direct channel bookings and revenue by fostering relationships with those who call for information. NAVIS clients also see an increased number of callers (13% vs. 8.7%) and an increased number of caller bookings (46.3% vs. 39.3%). ________________ 8) Number of callers—multiply #1 by 13%. 9) Bookings by callers—multiply #8 by 46.3% ____________________ What we know: By using the NAVIS Revenue Performance Platform, information is collected on all callers, so outreach automatically happens, increasing bookings throughout the next nine months. 10) Callers who don't book immediately—subtract #9 from #8. ________________ 11) Bookings from agent outbound calls—multiply #10 by 10%. ____________________ 12) Remaining callers—subtract #11 from #10. ________________ 13) Bookings from 48 hour followup email—multiply #12 by 16%. ____________________ 14) Remaining callers—subtract #13 from #12. ________________ 15) Bookings from "not booked email" (send at 72-96 hours)—multiply #14 by 5%. ____________________ 16) Remaining callers—subtract #15 from #14. ________________ 17) Bookings from "lost lead email" (sent at 90 days)—multiply #16 by 1.4%. ____________________ 18) Total bookings using the NAVIS Revenue Performance Platform— add #3, 9, 11, 13, 15, and 17. ____________________ 19) Total booking revenue from your direct channel—multiply #18 by #2. ____________________ TheNavisWay.com 855-978-2789 0 $ 0 0 0 0 0 $ 0 0 0 0 0 0 0 0 0 0 0 0 $ 0 Reset Form

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