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Vista Cay Case Study

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Vista Cay is located in one of the most competitive travel markets in the U.S. Orlando is home to approximately 145,000 hotels rooms, second only to Las Vegas. Situated adjacent to the Convention Center, Vista Cay has historically relied heavily on room blocks from tour operators and groups. While successful, the property needed to increase its more profitable direct business channel in order to fully diversify its market mix. Vista Cay's direct business strategy included 1) increasing reservations quality control, 2) developing incremental revenue through an outbound sales program, and 3) employing technology to support the reservations team in converting more direct bookings. 866.604.4418 | TheNavisWay.com/client-successes © 2016 NAVIS. All rights reserved 62.1% 71.6% Call conversions Increased from to Bringing over $93,000 In revenue CASE STUDY THE CHALLENGE DIVERSIFYING DISTRIBUTION KEY TO SUCCESS

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