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Profit Playbook for Vacation Rentals

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TABLE OF CONTENTS Chapter 1 Five Strategies to Increase Vacation Rental Profitability � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 2 Chapter 2 Profitability Strategy #1: Maximize the Value of Vacation Rental Leads � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 5 Chapter 3 Profitability Strategy #2: Build Loyalty to Increase Repeat Guests � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 6 Chapter 4 Profitability Strategy #3: Improving Guest Service While Increasing Reservations � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 8 Chapter 5 Profitability Strategy #4: Employ Actionable Analytics—Then Act � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �10 Chapter 6 Profitability Strategy #5: Five Must-Have Tactics to Beat the Competition � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �12 1

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