We are still far from a robust (or profitable) understanding of direct bookings when the most “obvious” typ...
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Do you feel over-reliant on OTAs? Are you worried about a possible upcoming recession? You need to know which booking channels are your most productive and profitable. Understand what demand is coming
Find out how a Hawaii based hospitality company grew revenue and marketing effectiveness with the NAVIS complete hospitality CRM.
Creating ways to strategically drive traffic between online and offline channels to capture the traveler along this path is the new challenge for hospitality marketers. Here's seven ways to fix that.
While low hanging fruit may be reachable—or maybe let’s say attainable—what it is not is the easiest. These are the guests that have shown interest, but they are also the ones that must be nurtured.
What if we reimagine direct bookings? A series of steps back and forth between the online and offline world that will land either on a property website or with a reservations agent.
To capitalize on the human ability to listen and be persuaded, hotels would do well to shift their goal from capturing bookings on the website to capturing them on the phone.
How can we become more effective at making anonymous website visitors visible, recouping some of those valuable marketing dollars and become more effective at booking conversions
We are still far from a robust (or profitable) understanding of direct bookings when the most “obvious” type of direct booking is on a website.
Here are five ways to rethink sales and marketing budgets and strategies to better meet organizational goals and more revenue for your hotel or resort.
Redefining the Direct Channel for a New Era: The direct channel has become synonymous with web bookings; as such, online marketing receives the lion’s share of attention in hotel marketing strategies.
Explore each phase of the guest booking journey in detail, from what to know about travelers at each stage to which marketing strategies are most effective at each juncture to engage and convert.
Get a dedicated client support person (Client Advocate) for training, implementation, and ongoing support needs with NAVIS reservation sales, marketing and analytic solutions and services.
I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of...
To think that the days of traditional reservations agents are dead is both exactly right and exactly wrong. Technology may be moving at break-neck speed, but the trusted voice channel is still...
Learn how one NAVIS client built a revenue management culture, deployed NAVIS services, and saw a $464,000 gain over three months after partnering with us. Read the full case study.
Leading hospitality technology company opens the third market to meet emerging demand for its reservation sales and marketing platform BEND, OR and RENO, NV (October 5, 2016) – Fueled by a...
See how the Osthoff Resort increased repeat stays from past hotel guests.