Hotels

Dive in to our resources developed to help drive more revenue and reservations for our friends in the hotel industry.

  • 7 Ways to Harness Offline & Online Marketing Throughout the Guest Journey

    7 Ways to Harness Offline & Online Marketing Throughout the Guest Journey

    Creating ways to strategically drive traffic between online and offline channels to capture the traveler along this path is the new challenge for hospitality marketers. Here's seven ways to fix that.

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  • Rethinking Low Hanging Fruit: Not All Bookings Are Created Equally

    Rethinking Low Hanging Fruit: Not All Bookings Are Created Equally

    While low hanging fruit may be reachable—or maybe let’s say attainable—what it is not is the easiest. These are the guests that have shown interest, but they are also the ones that must be nurtured.

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  • Your Biggest Competition: The Status Quo

    Your Biggest Competition: The Status Quo

    What if we reimagine direct bookings? A series of steps back and forth between the online and offline world that will land either on a property website or with a reservations agent.

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  • Rethinking Your Direct Channel Worksheet for Hotels

    Rethinking Your Direct Channel Worksheet for Hotels

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  • Reservations Agents 20 Times More Likely to Book Stay Than Website

    Reservations Agents 20 Times More Likely to Book Stay Than Website

    To capitalize on the human ability to listen and be persuaded, hotels would do well to shift their goal from capturing bookings on the website to capturing them on the phone.

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  • Nearly 90% of Your Website Traffic Vanishes:  Questions You Should Be Asking About Your Digital Strategy

    Nearly 90% of Your Website Traffic Vanishes: Questions You Should Be Asking About Your Digital Strategy

    How can we become more effective at making anonymous website visitors visible, recouping some of those valuable marketing dollars and become more effective at booking conversions

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  • 3 Big Myths About Direct Bookings

    3 Big Myths About Direct Bookings

    We are still far from a robust (or profitable) understanding of direct bookings when the most “obvious” type of direct booking is on a website.

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  • Transforming Reservation Inquiries into Profitable Sales

    Transforming Reservation Inquiries into Profitable Sales

    Explore our guide to shifting your reservation takers into sales-minded, profit-driving, revenue makers by treating your reservation inquiries like the valuable sales that they are.

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  • Balboa Bay Resort Case Study

    Balboa Bay Resort Case Study

    How did one NAVIS client see $47,000 in increased no-show revenue? Find out by reading the full case study.

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  • Profit Playbook for Hotels and Resorts

    Profit Playbook for Hotels and Resorts

    Here are five ways to rethink sales and marketing budgets and strategies to better meet organizational goals and more revenue for your hotel or resort.

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  • Increase Direct Channel Revenue with Technology

    Increase Direct Channel Revenue with Technology

    Redefining the Direct Channel for a New Era: The direct channel has become synonymous with web bookings; as such, online marketing receives the lion’s share of attention in hotel marketing strategies.

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  • How to align with each stage of a Guest’s Booking Journey

    How to align with each stage of a Guest’s Booking Journey

    Explore each phase of the guest booking journey in detail, from what to know about travelers at each stage to which marketing strategies are most effective at each juncture to engage and convert.

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  • Springer-Miller Systems Members Case Study

    Springer-Miller Systems Members Case Study

    Get a dedicated client support person (Client Advocate) for training, implementation, and ongoing support needs with NAVIS reservation sales, marketing and analytic solutions and services.

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  • The Tremendous Value of the Follow-Up:  LifeCycle Campaigns that Drive Revenue

    The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

    I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of...

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  • Transforming Reservation Inquiries into Profitable Sales

    Transforming Reservation Inquiries into Profitable Sales

    To think that the days of traditional reservations agents are dead is both exactly right and exactly wrong. Technology may be moving at break-neck speed, but the trusted voice channel is still...

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