Travel and Hospitality Tech Innovator Felix Laboy Joins NAVIS Advisory Board

March 27, 2018 Cody Putman

Former Sabre Hospitality and WayBlazer executive joins as the newest member of NAVIS board


BEND, Ore.  (March 27, 2018)NAVIS, the leader in reservation sales and marketing technology for hotels, resorts and vacation rentals, announced that industry visionary Felix Laboy has joined its board. Laboy joins an elite advisory team which includes Tom Gonser, founder of DocuSign, and Sanjay Dholakia, former Chief Marketing Officer of Marketo.


Felix Laboy has three decades of experience across a wide-ranging portfolio of leadership positions in the hotel, travel and technology industry. Most recently, he was CEO of WayBlazer, the world’s first artificial intelligence company for travel.  Laboy also served as the first president and general manager of Sabre Hospitality Solutions, a leading Software as a Service technology company.


"Felix is a pioneer in the industry, and we are excited to welcome him to NAVIS’ advisory board,” said NAVIS CEO Kyle Buehner. "Technology creates so many opportunities for hoteliers and vacation rental professionals to drive revenue while improving guest service. We’re excited to learn from Felix and benefit from his expertise, experience and global perspective as we continue to help our clients grow their businesses.”


Before leading Sabre Hospitality Solutions, Laboy was CEO and co-founder of E-site Marketing, one of the first hospitality Internet marketing companies in the world. He has advised many travel technology start-ups, consulted for private equity firms and taught at the School of Hotel Administration at Cornell University. Laboy also held numerous executive positions at leading hotel companies including The Ritz-Carlton Hotel Company, Westin Hotels and Resorts, ANA Hotels and Four Seasons Hotels. In addition, he served as executive vice president of the Puerto Rico Convention Bureau.


“I have always admired NAVIS for its innovative products and services, and I am honored to join their board,” said Laboy. “I have tremendous respect for Kyle, his leadership team, and the other board members, and I look forward to working with them.”


Laboy also serves as an advisor to ALICE and is a member of the Cornell University Council, having graduated from the prestigious School of Hotel Administration at Cornell. He enjoys traveling, hiking and triathlons, and has visited all seven continents, climbed Mt. Kilimanjaro and is an Ironman triathlete.


To learn why leading lodging providers and management companies rely on NAVIS technology and services to help them maximize direct booking revenue and guest service, please visit or call 866-712-3439.








NAVIS is the No. 1 reservation sales and marketing platform for the hospitality industry. Because we believe technology should make you money, not cost you money, we developed our game-changing Revenue Performance Platform™ to transform teams into revenue makers, enabling them to drive, capture and convert more direct bookings. We deliver actionable guest insights so departments can seamlessly sell and market together. The result is always a dramatic increase in direct sales and profit. We guarantee it.


Founded in 1987, NAVIS is a privately held company with headquarters in Bend, Ore., and growing offices in Orlando, Fla. and Reno, Nev. The company has been awarded Top Workplaces by The Oregonian for four consecutive years, one of the 2016 Top 100 Workplaces in Central Florida, and one of the Northern Nevada Human Resources Association's 2017 Best Places to Work.


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