The hospitality industry is one of the most resilient industries around. But right now, it’s one of the most deeply affected by the coronavirus. Travel demand is down around the world as communities struggle to cope with the outbreak. It’s our business to make you successful, and we empathize with the challenges that come with these unknown times.
One way NAVIS can help is to provide you with solutions that generate leads and drive bookings from your existing levels of demand.
To help weather the storm, we’re providing clients with a 120-day free trial of our Shopping Cart Abandonment (SCA) solution. SCA helps capture online demand, boost future bookings, and puts you in a better position to regain business quickly once global travel recommences.
Hospitality brands experience website abandonment rates over 80% – higher than almost any other industry. SCA allows you to capture more of that demand by helping you to retarget website visitors that bounce from your booking engine, as well as build a lead database that you can nurture over time.
NAVIS’ research shows that SCA generates 3 to 5 times the number of leads available for voice and email re-marketing versus booked guests alone. Nemacolin Woodlands Resort recently reported conversion rates of 40% (on SCA leads), and over a quarter of a million dollars of revenue in just eight months. Another client, Banyan Tree Mayakoba, reported $2,930 in revenue per booking on 38% conversion from their SCA leads. Without the NAVIS SCA tool, this revenue would have been left on the table.
In these challenging times, we hope you take advantage of this opportunity. As you prepare for tomorrow, it’s important not to miss leads today, regardless of when they choose to book. We are offering 120 days at no cost, no obligation. Once SCA is active you’ll immediately begin to generate new leads that may be re-marketed through your reservations sales teams or email campaigns. In most cases, you can start generating leads in as little as five hours.
Currently, SCA is supported for the following booking engines: Fuel, RezFusion, SynxisBE, TravelClick, SMS World NXT. And, many more are slated for future releases.